BEN FRANCIS ALOO
MARGARET MUGA
PROMOTIONS
NON-REFUNDABLE TENDER FEES ARE LEGAL
LSK SOCIAL MEDIA REGULATIONS 2020: CONTEXTUAL REVIEW WITHIN THE PROFESSION
WHAT NEW PENSION CHANGES (2015) MEAN TO TRUSTEES
During the recent reading of the budget statement, Treasury Secretary Henry Rotich took the opportunity to make amendments to the pensions industry regime…Read more
Introduction to Intellectual Property
Intellect is a word that has Latin roots from the word ‘intellectus’ meaning
‘understanding’. Intellect is on the other hand grammatically defined as the faculty of
reasoning and understanding objectively one’s mental powers…Read More
Counterfeit Goods: A menace we could do without.
By Caroline W. Mwaura
Last week, I bought a packet of my favourite brand of biscuits. I was disappointed at
the taste and aroma of the biscuits, which I found to be different from what I had come
to expect of that particular brand. It was only upon closer examination of the packaging
paper that I realized I might have been taken for a ride….Read more
IN COURT EVERY DAY: A PERSPECTIVE ON LITIGATING TRADEMARKS, BRAND MANAGEMENT AND FRANCHISING
In actual sense, the terms “brands” and “branding” raise distinct conceptual issues and
are generally more appropriate for use in the concept of marketing or advertising.
A good brand name should: be legally protectable; be easy to pronounce; be easy to
remember; be easy to recognize; attract attention; suggest product benefits or suggest
usage; suggest the company or product image; distinguish the product’s positioning
relative to the competition.